Overview
Lamudi Indonesia is a leading property marketplace that connects buyers, sellers, and real estate professionals. It provides a platform for property listings, market insights, and real estate solutions, helping individuals and businesses find their ideal properties in Indonesia.
As a Senior Graphic Designer at Lamudi Indonesia, I handle a wide range of creative tasks, from designing social media content to creating visuals for events. My role involves developing engaging and impactful designs that enhance brand visibility and support marketing campaigns across various platforms.
Details
Client:
Lamudi Indonesia
Year:
2022 – Present
SOW:
Sr. Graphic Designer
Social Media
Design
Lamudi Indonesia’s social media design focuses on engaging potential homebuyers by providing informative and visually appealing content. The Instagram account (@lamudi_id) offers step-by-step guidance on purchasing the right property, along with tips and tricks to assist followers in making informed decisions.
The design approach is minimalistic yet effective, aiming to convert followers into clients by delivering clear and concise information. This strategy not only enhances brand visibility but also establishes Lamudi Indonesia as a trusted resource in the real estate market.
Hardsell Promotional
Content
Lamudi Indonesia’s hard-sell promotional content is designed to be visually striking and persuasive, driving immediate action from potential homebuyers. With bold typography, vibrant colors, and engaging layouts, these designs highlight key offers, discounts, and exclusive property deals. The content is structured to be clear and compelling, ensuring that audiences quickly grasp the value proposition.
By combining strong visuals with concise messaging, the promotional materials effectively capture attention and encourage conversions, reinforcing Lamudi Indonesia’s position as a leading property marketplace.
Social Media
Campaign
Lamudi Indonesia’s social media campaigns are designed to engage audiences through a combination of visually appealing designs and interactive Reels. The campaigns focus on delivering valuable real estate insights, promotional offers, and step-by-step property guides in a dynamic and engaging format.
The designs incorporate bold typography, eye-catching visuals, and a consistent brand identity, ensuring strong recognition. Meanwhile, the Reels leverage motion graphics, animations, and interactive elements to enhance audience engagement and encourage participation. This strategic approach not only boosts brand awareness but also drives higher interaction and conversion rates.
